This opportunity just in from the Centre for Marketing Excellence. The company is looking for individuals to participate in a focus group to be held during the week 8 – 13 May.
Focus groups are an important research tool used by many companies across the world. They are designed to give companies and other organizations a quick overview of consumers’ thoughts about some product or service of interest.
This particular research project is about a FMCG ( Fast Moving Consumer Good); one bought by most householders. Professional ethics do not allow the CCME to disclose the product at this time.
Participants will engage in a 1 – 2 hour discussion led by a moderator. Dr. Aldon Tull, Principal Consultant with the CCME, points out that a focus group is not an interview, so participants can respond to each other and raise issues as they see fit, of course, at the discretion of the moderator.
Focus group participants get paid. While the stipend will not pay your mortgage or knock hundreds off your food bill, it is usually enough to make you feel that the hour or two you spent talking with a small group ( 8 – 10 persons) was worth you while, especially if you understand that, in so doing, you helped some local company do a better job of marketing its goods and services.